Why do consumers buy plant-based dairy alternatives? And what do they think formulators need to work on?
While flavor is still the most important attribute, consumer research from Comax Flavors reveals that a signicant percentage of shoppers (36%) regulary consuming plant-based dairy alternatives cite health benefits as a key purchase driver, results that have frustrated – although not surprised – dairy industy exécutives, who insist that many of these products do not rival dairy in the nutritional stakes. En savoir plus
